Bihar Social Media Policy 2026: Ek Video Pe ₹1 Lakh — Kaun Eligible Hai, Kaise Apply Karein

By Mulazim TeamUpdated August 20266 min read
Bihar Social Media Policy 2026 — At a Glance
Key Numbers
₹1L
Max payout per video
₹10K
Per 1 lakh views earned
30
Days before payout counted
1L+
Min followers/subscribers needed

Eligibility Checklist
  • Minimum 1 lakh followers/subscribers on any one platform
  • Account/channel at least 1 year old
  • Real, genuine followers (no bought audience)
  • Content must be on Bihar govt schemes
  • Empanelled with Bihar IPRD portal
Payout Process
Apply & get empanelled
Bihar IPRD portal pe register karo
Video upload karo
Bihar govt scheme pe content banao aur publish karo
30 din wait karo
Views ka count 30 din baad officially assess hoga
Paise account mein
Internal verification ke baad ₹10K per 1L views

Bihar Cabinet ne abhi ek aisa rule pass kiya hai jiske baad YouTube, Instagram, aur Facebook par content banane wale creators ki seedhi kamai badh sakti hai — aur woh bhi sarkari guarantee ke saath. Bihar Social Media and Other Online Media Rules, 2026 ke under, agar aap Bihar sarkar ki kisi bhi scheme pe video banate ho aur usse 1 lakh views milte hain — toh sarkar aapko ₹10,000 degi. Ek video se maximum ₹1 lakh tak kamaya ja sakta hai.

Yeh koi jugaad nahi, yeh officially Bihar Cabinet ka decision hai. Yahan poori details hain — kya policy hai, kaun eligible hai, aur exactly apply kaise karein.

Yeh Policy Hai Kya?

Bihar government ka Information and Public Relations Department (IPRD) pehle se social media creators aur online media ko advertise karta tha — yani govt ads deta tha. Is naye rule mein ek performance-linked incentive system add kiya gaya hai.

Ab agar koi empanelled creator Bihar sarkar ki kisi scheme — chahe Har Ghar Nal Jal ho, Mukhyamantri Udyami Yojana ho, ya koi bhi welfare scheme — pe video banata hai, toh uske views ke hisaab se sarkar directly payment karti hai. Yeh system purely view-based hai:

Views (30 din mein)Kitna milega
1 lakh views₹10,000
2 lakh views₹20,000
5 lakh views₹50,000
10 lakh views ya zyada₹1,00,000 (maximum cap)

Maximum cap ₹1 lakh per video hai. Matlab agar ek video pe 50 lakh views bhi aa jaayein, toh bhi ₹1 lakh hi milega — par ek video pe ₹1 lakh bura nahi hai.

Source: MediaNama — Bihar to Pay Creators Up to Rs 1 Lakh Per Video on Government Schemes medianama.com/2026/08/223-bihar-social-media-creators-rs1-lakh-per-video/

Paise Kab Milte Hain? 30 Din Ka Rule

Yeh sabse important point hai jise log miss karte hain. Paise turant nahi aate. Video publish karne ke baad 30 din poore hone chahiye. Phir Bihar IPRD 30-din ke view count ko officially assess karta hai, internal verification hota hai, aur phir paise account mein transfer hote hain.

Isliye ek video banao, usse viral karo, aur phir wait karo — 30 din baad count hoga. Is process mein verification bhi hoti hai ki views genuine hain ya nahi, kyunki sarkar fake views pe paise nahi degi.

Kaun Apply Kar Sakta Hai? — Eligibility

Yeh scheme sabke liye nahi hai. Teen conditions hain jo mandatory hain:

Alongside followers count, aapko PAN card, Aadhaar, bank details, aur ITR/GST certificate bhi submit karna hoga. Yeh ek proper business registration jaisi process hai — influencer scheme hai par professional documentation chahiye.

Source: ADGully — Bihar Cabinet approves performance-based payout up to ₹1 lakh for social media creators adgully.com — Bihar Cabinet Social Media Creators

Kaise Apply Karein — Empanelment Process

Bihar IPRD ka ek dedicated empanelment portal hai jahan social media creators register kar sakte hain. Steps yeh hain:

  1. Bihar IPRD Empanelment Portal visit karo — official portal eadvtprd.bihar.gov.in hai jahan Social Media and Online Media section milega.
  2. Account banao aur details fill karo — platform name, channel/page link, follower count, aur account age enter karo.
  3. Documents upload karo — PAN, Aadhaar, bank account details, last 6 months ki social media analytics report (screenshot ya exported PDF), aur ITR ya GST certificate.
  4. Application submit karo — IPRD review karega aur empanelment approve/reject hogi.
  5. Empanelment ke baad — approved creators government scheme topics pe video bana sakte hain aur view-based payment claim kar sakte hain.

Empanelment ke baad ek detailed notification aayega jisme specific content guidelines hongi — kaunsi schemes cover karni hain, video minimum length, aur claim submission process.

Source: Bihar IPRD Official Empanelment Portal eadvtprd.bihar.gov.in/smempanel/SMdefault.aspx

Sirf Yahi Nahi — Bihar Ki Aur Bhi Schemes Hain

Is video monetization scheme ke alawa, Bihar government ne haal hi mein aur bhi generous schemes announce ki hain jo seedha public ko benefit karti hain:

Sindhu Darshan Yatra — Ladakh Trip Pe ₹20,000

Bihar government ne Sindhu Darshan Yatra financial assistance scheme launch ki hai jisme Bihar ke permanent residents ko Ladakh ka Leh-Sindhu River yatra karne pe ₹20,000 tak ka reimbursement milta hai. Exactly — sarkar travel ka 50% ya ₹20,000, jo bhi kam ho, degi. Yeh scheme CM Samrat Choudhary ki cabinet meeting mein approve hui.

Heli-Tourism Scheme 2026

Isi Cabinet meeting mein Chief Minister Bihar Heli-Tourism and Air Tourism Service Scheme, 2026 bhi pass hui. Pehle phase mein Valmikinagar (West Champaran), Maa Mundeshwari Temple (Kaimur), aur Rajgir (Nalanda) ke beech heli services milegi — 15 July 2026 se 15 January 2027 tak.

Inhe dekho toh ek pattern samajh mein aata hai — Bihar government is waqt aggressively schemes la rahi hai kyunki digital reach badhaana chahti hai, tourism promote karna chahti hai, aur voters tak seedha paisa pahunchana chahti hai.

Source: BusinessToday — Heading to Ladakh? Bihar govt may reimburse up to ₹20,000 of your travel costs businesstoday.in — Bihar Ladakh ₹20,000 Scheme

Kya Dhyan Rakhein — Important Caveats

Scheme real hai, par kuch cheezein hain jinho ignore karna baad mein problem create kar sakta hai:

Agar aapke paas already 1 lakh+ followers hain kisi bhi platform pe — toh yeh scheme aapke liye seedha opportunity hai. Empanelment abhi hi kar lo, detailed guidelines ka wait mat karo kyunki empanelment queue pehle se bhar sakti hai.

Kya Yeh Scheme Sirf Bihar Waalon Ke Liye Hai?

Officially nahi — content Bihar government ki schemes pe hona chahiye, creator ka Bihar mein rehna zaroori nahi. Matlab UP, Delhi, ya Mumbai mein rehne wale creators bhi Bihar government ki schemes pe video bana sakte hain aur empanelment ke liye apply kar sakte hain — condition sirf followers aur account age ki hai, location ki nahi (halaanki final guidelines iske baare mein aur clear karengi).

Yeh scheme ek naya income stream khol sakti hai un creators ke liye jinhone apna audience build kar liya hai par monetization ke liye sirf brand deals ya AdSense pe depend karte hain.

Source: AFAQS — Bihar to pay influencers up to Rs 1 lakh for scheme-related videos afaqs.com — Bihar Influencer Scheme

Government Schemes aur Aapke Rights

Koi bhi sarkari scheme samajhni ho — salary, PF, gratuity, ya naya koi update — Mulazim AI se seedha poocho. Instant jawab milega.

Ask Mulazim AI →